Privacy Policy

Last updated: 4 June 2025

Thank you for visiting www.silverbirches.com (the “Site”), operated by The Silver Birches Label Co. Ltd. (“Silver Birches,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our Site.

  1. Who we are
  • Data Controller: The Silver Birches Label Co. Ltd.
  • Registered Address: Birch House, Nottingham Road, Attenborough, Nottingham, NG9 6DP, United Kingdom
  • Email: sales@silverbirches.com
  • Telephone: +44 (0) 115 925 0221

We operate in the United Kingdom and are subject to the UK GDPR and the Data Protection Act 2018. If you are located in the European Economic Area (EEA), we are also subject to the EU GDPR.

  1. Information we collect
Type of Data Examples How We Obtain It Legal Basis (UK/EU GDPR)
Contact Information Name, email address When you complete our contact/order form Contract (Article 6 (1)(b)) & Legitimate Interests (Article 6 (1)(f))
Communications Content of emails or messages you send Directly from you Legitimate Interests
Usage/Analytics Data IP address, browser type, pages visited, time spent Collected via Google Analytics (first-party cookies or comparable technology) Legitimate Interests; Consent where required

Note on cookies: We do not use third-party advertising cookies or other marketing trackers. Google Analytics sets first-party cookies (or equivalent identifiers) solely for anonymised, aggregated traffic reporting.

  1. How we use your information
  1. Order processing & fulfilment – to produce and dispatch your label orders.
  2. Customer communication – to respond to enquiries or provide updates about your order.
  3. Marketing (email newsletters & product updates) – if you have opted in; you may unsubscribe at any time.
  4. Site analytics & improvement – to understand how the Site is used and enhance user experience.

We do not profile individuals, make automated decisions that produce legal or similarly significant effects, nor sell personal data.

  1. Sharing of information

We do not share, sell, or rent personal information to third parties for their own marketing purposes.
Limited disclosure occurs only:

  • Service Providers: Google Analytics processes anonymised usage data on our behalf under a data-processing agreement.
  • Legal Obligations: Where required to comply with law, court order, or to protect our rights.

No personal data is transferred outside the UK/EEA except through Google Analytics, which relies on EU-approved Standard Contractual Clauses and additional safeguards.

  1. Data retention
Category Retention Period
Contact & order details 6 years after last transaction (statutory accounting & tax)
Marketing consent records Until you withdraw consent or 3 years after last interaction
Analytics data 26 months (Google Analytics default)

When retention periods expire, data is securely deleted or anonymised.

  1. How we protect your data
  • TLS/HTTPS encryption for data in transit.
  • Access controls and authentication on internal systems.
  • Regular security updates and vulnerability monitoring.
  • Staff privacy training and confidentiality agreements.
  1. Your privacy rights

Depending on your location, you may have the right to:

  1. Access the personal data we hold about you.
  2. Request correction of inaccurate data.
  3. Request erasure (“right to be forgotten”).
  4. Restrict or object to processing.
  5. Data portability (receive a copy in structured form).
  6. Withdraw consent at any time (for marketing emails).
  7. Lodge a complaint with the UK ICO or your local supervisory authority.

To exercise these rights, contact us using the details in Section 1.

  1. Children’s privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal data from them. If you believe a child has provided us with personal information, please contact us so we can delete it.

  1. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Significant changes will be communicated via email (if we hold your address) or a prominent notice on the Site.

  1. Contact us

For questions, requests, or complaints regarding this Privacy Policy or our data practices, please reach out:

  • Email: sales@silverbirches.com
  • Phone: +44 (0) 115 925 0221
  • Post: Privacy Officer, The Silver Birches Label Co. Ltd., Birch House, Nottingham Road, Attenborough, Nottingham, NG9 6DP, UK